It is with great pleasure we announce that Ted Hissey has transitioned into two roles. He will be serving as Chief Marketing Officer of Sword Performance Products, a start-up sports nutrition and performance company. Their initial product is Sword, a powdered endurance drink mix that improves athletic performance by delaying fatigue, replacing electrolytes, and providing long lasting energy.Ted has also been appointed Director of Marketing for Thoroughbred Spirits Group, a boutique spirits consulting firm that advises distilleries, spirit portfolio owners, entrepreneurs, and distributors. Congratulations, Ted!
