When you want to update your connections regarding your activities it can be confusing whether you should use the update or post feature. At the top of your LinkedIn newsfeed you will see “Share an Update” and “Publish a Post” just under your Headline like on my home page.
What is the difference between these two ways of adding your content to others’ newsfeed and when do you use one versus the other?
Simply put, a LinkedIn Update is best for a quick thought or when you would like to share an article to start a discussion among your connections. If you need more than 600 characters to share your content, you will need to use the Post feature. But these character limits are not the only difference between them.
What is a LinkedIn Update?
Similar to Facebook’s “status update” or Twitter’s “tweet” the LinkedIn Update feature has a limitation on characters (maximum of 600 characters) and are best for short remarks that keep your connections up to date about something that you did or is of interest to you. When used in conjunction with links to online content, i.e. blog, article or website, you increase the usefulness to your followers, plus it can encourage discussion. For example, if you post an article via an update, you can include a remark to go along with it which may trigger comment from others.
Who sees your updates?
When sharing an update, you can control who sees it by using the Share with dropdown menu below the share box. If visibility is set to Public, your update may appear:
• On the homepages of your 1st-degree connections
• On the homepages of your 2nd or 3rd degree connections if re-shared, commented upon, or liked by your 1st-degree connections
• On your Recent Activity page
• On LinkedIn Pulse
Remember, you can select who can see your activity from the Profile section of your Privacy & Settings page.
What is a LinkedIn Post?
The word “post” is often used interchangeably with “update” when users are referring to LinkedIn features, but these two features serve different purposes. A Post should be considered as a Blog post. A LinkedIn Post is used when you are putting up a lengthier message (greater than 600 characters) to your connections. Examples of this are your thinking about a topic, your research or a summary of a presentation that you made. Like Updates, Posts can be customized by including hyperlinks, but you can include images too which makes them more like a Blog. So, for some LinkedIn users they are using Posts, rather than setting up a Blog to make it easier for them and their followers. For instance, they do not have to deal with setting up and managing a Blog site and their readers do not have to go to two places to read their content.
Posts can also be searched from within LinkedIn, as well as from outside, such as a Google search. Your traffic can be driven straight to LinkedIn posts because they each have their own unique URLs; this will improve your SEO also.
Who sees your Posts?
Posts will show up in your connections newsfeed, but LinkedIn could choose to display your Post on the newsfeeds of a broader audience if the content is popular among your audience.
Update = < 600 characters + you choose your audience
Posts = >600 characters + displayed within the author’s network of LinkedIn connections, but if popular could be distributed by LinkedIn to a broader audience